GYG has nearly doubled its footprint, gone public, entered the U.S., scaled a drive-thru model, launched a new app, and pushed network sales past the billion-dollar mark. The team’s changed. The scale is bigger. But what about the founder?
This episode is about going deep on that next chapter—what’s changed, what hasn’t, and what Steven’s learned along the way. It’s a candid look at what it takes to lead through hypergrowth without losing the heart of the brand.